Branding Development and Collateral
Directional support by Maximal Concepts
PLAY is a favourite of international socialites, jet-setters, CEO’s and nightlife aficionados. Noted as much for its music as the overall entertainment, PLAY has seen the likes of Skrillex, Paul Van Dyk, Afrojack, Kaskade and Mýa offering the complete social experience, providing further reason for PLAY to be an acclaimed top nightlife destination. For their identity they wanted to develop a character style icon that would represent fun. We settled on red pandas and so the Play red panda motif was born.