Branding Development and Collateral
Directional support by Maximal Concepts
Taking a Modern Approach to Chinese Cuisine, Mott 32 is named after 32 Mott Street in New York. 32 Mott Street was the site of NYC’s first Chinese convenience store, which opened in 1851, and was the nucleus for what is now a vibrant Chinatown in one of the most dynamic cities in the world.
It was an honour to work on the branding development of Mott 32. The first location based in Central Hong Kong boasts INSIDE's world's best designed restaurant of 2014.